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Networking Like a Pro: Matt McCoy’s Secrets to LinkedIn Success


Matt McCoy

Matt McCoy is the Co-founder and CEO of Jobby, a company that specializes in helping individuals build thought leadership content on LinkedIn. A serial entrepreneur, he started his entrepreneurial journey at 18 with a barbecue cleaning business, securing a half-million dollar investment deal on national TV while still in college. After selling that business, he successfully created a student services marketplace and swiftly moved towards a profitable exit. Today, Matt also hosts the 60 Second Podcast, focusing on streamlining dense information into bite-sized and value-wrapped passages.


Here’s a glimpse of what you’ll learn:


  • [2:23] Utilizing LinkedIn as a powerful networking space 24/7

  • [6:18] How to drive engagement with unique personal content

  • [11:12] Leverage follower interactions over mere numbers

  • [15:39] Matt McCoy's selective networking strategy on LinkedIn 

  • [18:44] The role of trust in professional relationships 

  • [19:17] Get insight into the 60 Second Podcast's strategy

  • [26:33] Learn about repurposing content with AI for efficiency 

In this episode…


In an age where social media dominates the networking landscape, a common challenge is building trust without coming across as salesy or disingenuous. Many struggle with balancing personal and professional content, unsure of what will resonate with their audience.


Matt McCoy alleviates these concerns by sharing his strategies on fruitful networking and content creation. He emphasizes the importance of authentic engagement, providing value over selling, and expanding one's network genuinely on LinkedIn. His method prioritizes quality, time-efficient content creation once a month, and consistent community interaction.


In this episode of The Customer Wins, Richard Walker is joined by Matt McCoy of Jobby, about effectively utilizing LinkedIn to bolster customer success and business growth. They go through personal branding, the art of establishing trust online, and the nuanced approach to LinkedIn networking. They also touch on posting frequency, the power of personal content, and the true worth of authentic interaction.


Resources Mentioned in this episode



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Episode Transcript:


Intro 0:02 

Welcome to The Customer Wins podcast where business leaders discuss their secrets and techniques for helping their customers succeed and in turn grow their business.


Richard Walker 0:12 

Hi, I'm Rich Walker, the host of The Customer Wins, where I talk to business leaders about how they help their customers win, and how their focus on customer experience leads to growth. Some of our past guests have included Jen Goldman of My Virtual COO, Sherry Winn of the Winning Leadership Company, and Murray Gray of xperiencify.com. Today, I'm excited to speak with Matt McCoy, the co-founder and CEO of Jobby. And today's episode is brought to you by Quik! the leader in enterprise forms processing.

 

When your business relies upon processing forms, don't waste your team's valuable time manually reviewing the forms, instead, get Quik!, using our Form Xtract API simply submit your completed forms and get back clean, context-rich data that is 99.9% accurate. Visit quikforms.com to get started. All right. Matt McCoy is a serial entrepreneur who started his first business at age 18 cleaning and repairing barbecues. He later received an investment deal for half a million dollars on TV, while in college. After selling that business. He built a marketplace for student services, scaled to 25,000 users and then had an exit. Now he helps others build thought leadership content on LinkedIn through his company Jobby and hosts the 60 Second Podcast. Matt, welcome to The Customer Wins.


Matt McCoy 1:35 

Hey, Rich, thanks for having me. I'm excited to be here.


Richard Walker 1:38 

I'm excited for you to be here, too. If you haven't heard this podcast before I talk with business leaders about what they're doing to help their customers win, how they built and deliver a great customer experience and the challenges to growing their own company. Matt, let's understand your business little better. How does your company help people?


Matt McCoy 1:55 

Totally. So we help people establish credibility and trust on LinkedIn. So we make it pretty easy. We sit down for one hour, every month, I come up with a bunch of topic ideas that I think would be relevant for them to talk about. And then we turn that into content and post it for them. So pretty straightforward and easy. We do some other smaller things. But our bread and butter mostly is helping people establish their personal brand and bring in new customers through LinkedIn.


Richard Walker 2:23 

So let's go back to this word. I think you said trust. How is it that people are gaining trust or engendering trust through a medium like social media? What are the key metrics? Or I guess points that you have to get into to actually build trust?


Matt McCoy 2:38 

Yeah, I think LinkedIn is really powerful, because pretty much like everyone in a B2B setting is on there. It's a popular place to get the news, it's people are looking for jobs or recruiting looking for clients. It's kind of just like, I call it like a virtual tradeshow that's happening 24/7. And so yeah, building trust basically is, first of all, showing up being present. Second, I'd say post content that's not selling, but just sharing valuable insights that potential customers would find useful.

 

And then third, expanding your network and actually going out meeting people. So for me, that's sending connection requests, engaging with other people's content and posts to kind of get to know where they're thinking and just overall, putting myself in that environment. And for me, I just spend one hour a day doing it. I know not everyone has that time. But it really is valuable to put out content, at the very least, and make an effort to put yourself like on the platform where people are hanging out and interacting.


Richard Walker 3:38 

I feel like I spend an hour a day on LinkedIn, because I see so much interesting stuff. With this podcast, we put out clips, and so I'm constantly looking at those coming out. We do three of those per day. But I often wonder like, what is it that makes you valuable online? I mean, is it just a post? Is it your company? Or is it commenting on others? I mean, what do you think is really driving the most trust and the most rapport with others when you're doing the social media platform like LinkedIn?


Matt McCoy 4:09 

I think the biggest thing is like serving others. So doing things that will help others burst. So I think a big misconception or mistake when people are interacting with these platforms is they're going directly to sell, or they're going directly to push something on people. And like, I don't know about you. I've never met someone who wants to be sold or never met somebody who actually wants to just push the product. And so yeah, I think going in with the mindset that you're just genuinely trying to meet people. That's what inspired me to launch a podcast is just genuinely networking, meeting people.

 

And even when I interact on these platforms, and I'm literally never selling, I'm just meeting people engaging with their content, and just kind of like how you are at a trade show where you're just networking and seeing what happens. And I think the power of that really, like first of all, it's establishes yourself as not a salesperson right off the bat, which it's pretty hard to become a friend or genuinely network after you're already selling someone. So it establishes a future relationship that you can kind of nurture throughout time.

 

And then also, it's, I think a key ingredient to trust is like being trustworthy, like being true to your word, putting out things that you think genuinely are coming up in conversations with people and speaking, just naturally and authentically, not trying to, like put on a facade or be this super professional figure. I think you can just yeah, be yourself out there. Don't try to sell people and overall just be authentic and genuine.


Richard Walker 5:42 

I struggle with this. I mean, honestly, I think a lot of people do and I struggle with, Okay, I've got this great content in the podcast, it's other people's thoughts that are being presented. Sometimes it's mine, sometimes it's intermixed. And then sometimes I'll post something totally different. Like one of the highest-ranked posts I ever did, was of me and my cold plunge. I don't talk about it that much.

 

Like, unless I'm in person with somebody has nothing to do with my business. But that was what everybody was talking about. In fact, one of my podcast guests wrote to me recently, like, Rich, you totally inspire me. I'm totally in the cold. Like, what happened here? So Matt, tell me what happened. What did I do?


Matt McCoy 6:18 

I think you're just real, right? Like, you're just doing real-life things. It's a little bit off the cuff a little bit more unique. Like, yeah, when you're posting real stuff, you have to post like you walking your dog, but you can post like relatively interesting, cool things that are just you. And so yeah, I think subconsciously, you build a lot of rapport, because people see that they're like, oh, that's interesting. That's worth me spending my attention and looking at.

 

So yeah, I don't think it's too surprising. If I see someone doing a cold plunge, I just like have to watch it, because it, I know they're go through some sort of hell. So it's just fun to watch. And it's interesting. And yeah, if I saw, you know, Rich, who also does all these other things, I'm like all this, like, you know, it's interesting got me to look at your content, look at your page, and maybe establish a relationship from there.


Richard Walker 7:04 

So I want to put this in a different context. Because I think you also mentioned thought leadership, which I want to come back and define a little bit. But I think a lot of people when they say, I want to be a thought leader, I want to be thought of as a thought leader, it's you have to come up with all these great thoughts. I got to tell you about this great quote, I've got to tell you about this great, like, dynamic I have with my team members, something like that.

 

And you think so hard about what am I going to write about? What am I going to post about today? And then you have all these doubts or questions like should I post that or not? And then I post the stupid cold plunge. So aside from thought leadership stuff, how much should people be posting about their personal lives, to intermix, and this networking kind of building rapport environment that LinkedIn can be? Because this is not Facebook? Right? It's not all about my puppy.


Matt McCoy 7:52 

Yeah, totally. Well, I think being a thought, like, I think a lot of people are thought leaders, they just don't post anything. So when people meet them, they, like people are like, you're an expert in your space, like you know what you're talking about. So I think a lot of people are thought leaders, they're just not thought leaders online. So I think there is a certain skill set to transition, what you're doing with your colleagues and with your customers and moving that online.

 

And for me, like, I certainly don't think about posting every day, I do it once a month. And that's kind of the system we do with our clients. I do it for myself, like I don't just do something and say, hey, you should do this, but don't do it myself. So yeah, I sit down with my co-founder, we literally talk for an hour, sometimes we just come up with the ideas on the spot. And then I say, you know what I think he gives me live feedback, kind of like coaches me through it.

 

And then we get to like, an interesting message. So yeah, for us, it's one hour a month, and I post either once or twice per week. So that's just my personal preference, because a lot of mine are me talking. And I think there's like a limit as to how many times per week you should post yourself talking. But if you're posting different things, different Friday, I think there's no problem with posting more often, as long as you're consistently adding value and helping people like Gary Vaynerchuk.

 

I think he posts like seven times a day on LinkedIn, and like everyone loves him still. Because every time he posts like you're not being sold to, you're getting value. And so he's really good at transforming or like moving his thought leadership in real life into online content. Yeah, that's a long-winded answer.


Richard Walker 9:25 

He probably didn't start that way. Because now today, how long his career has been 1020 30 years, whatever it is. He's got a body of knowledge and a network of people and a team behind him, that somebody else starting out, they're not going to post that often. And I love what you said, I mean, once a week, once a month. That's really all you need to really put yourself out there from the thought leadership standpoint, but then the rest of the time that you're on LinkedIn, you're what you're interacting with others you're making comments, what?


Matt McCoy 9:53 

Yeah, I'm networking. So for me, there's I guess there's two main functionalities of LinkedIn. It's either sending connection requests US or commenting and engaging with other people's posts. So yeah, usually when I send a connection request to someone, and I interact with them, I just hit the notification bell on their profile. And so then I just, instead of going through my feed every time I just go through, like, I'll have like 100 notifications in a day.

 

And I'll kind of go through those and engage with people, like whose content I've come across and was interested in. And yeah, with Gary Vaynerchuk, by the way, he did start doing this right away, like he literally was, he had his dad's wine business, he brought it online, and the only way he knew how to sell online was just to put himself out there and talk about it. So yeah, he literally just started talking about wine, it was the only thing he knew. So he talked about wine.

 

And then once he, like, showed the roadmap, because I think he, you know, they went from like zero to 50 million, in a matter of a span of a few years, because they were one of the only online wine retailers, once he, like, he was a thought leader in wine. And everyone early on probably thought this guy knows everything about wine. And now he's the marketing guy, because he's just like, hey, I did this for wine. Now I can do this in general.


Richard Walker 11:05 

So that's awesome. That is awesome. I actually didn't know that story. That's awesome.


Matt McCoy 11:09 

Yeah, he's a cool guy. For sure.


Richard Walker 11:12 

I want to ask you about connections. Because early on, I started my LinkedIn profile a really, really long time ago. And I made a rule of myself, which is, I get so many requests, I only want to connect with people that I've had an interaction with preferably zoom phone or even in person. Otherwise, I don't want to accept the connection request. What's your philosophy on connecting to people?


Matt McCoy 11:34 

Yeah, I think there's two ways to see it. Like either you want to know all your connections personally, or you kind of use the connection request function as a way to get to know people. For me, it's the second like I'd say, like, most cool people I've met in some way or another were strangers that I either met at an event met on LinkedIn met it through an email. So yeah, I'm maybe a more of a, you know, I guess, like an aggressive networker where I, you know, send connections to people, I don't know.

 

But I think there's a line, right? Like, if you send connection requests, and you're just going to inundate someone's inbox with an automated sequence of like, six, selling emails, then there's probably like, I don't know anyone who's going to actually buy from someone who does that. But for me, I come up with just like a funny LinkedIn message right?

 

Now I say, like, Hey, I searched up the coolest person on LinkedIn, and you came up. And then I say, like, all kidding aside, you have a cool profile love to connect. So yeah, I kind of just come up with something funny to say, to start it off like that. And then yeah, just genuinely network, I say, recently, I've really have found a lot of value in learning from other people's content, because we're pretty new at this. So I usually just say, it's really cool content, or I'll like hit the notification bell and say, help you don't mind. I'm gonna, you know, engage and follow your posts.

 

And hopefully, I can learn a lot from you. So nothing really to sell. And it's just kind of a way that I network. But yeah, I think there's a fine line. And I can fully appreciate the other side. And oh, people have been just as successful, only connecting with people they know, and building like, then having like a close-knit community of really good connections. And I think that's pretty like a pretty good strategy to know.


Richard Walker 13:14 

I appreciate that. I do. Because you're following me. You've got 12,000 Plus connections. Last time I looked, right?


Matt McCoy 13:21 

Yeah, yeah, I've done a lot over the last like two years on LinkedIn, like I pretty much had zero like two years ago. But we, with my previous startup, we recruited a lot of students, and a lot of students look for jobs on LinkedIn. So started seeing more value in LinkedIn then. So yeah, I would say, I think I did, like 12, something 1000. But it's not necessarily targeted, or relevant just kind of amasses over time.


Richard Walker 13:44 

So I wondering, I mean, a lot of people wish they had more followers, they think it helps them build relevance and respect and authority and things like that, especially company sites. In fact, there's a list that I follow, they put out every week, who is the fastest growing on LinkedIn, which is an interesting idea, but I don't know how relevant it is. So I'm kind of curious, how correlated is your followership your count to your activity? And more specifically to the number of connection requests you put out?


Matt McCoy 14:15 

Yeah, well, I don't think like you have to have to make connections to like, be credible, or a thought leader on LinkedIn. Like, I think you probably have to have a base like you probably have to have like, maybe a few 100, maybe 1000 or so just to kind of have, like, so people know, it's not a fake account if you're very active. But after that threshold, I think it's there's diminishing marginal returns, like there's no to me, when I see someone's profile, there's no difference between like 4000 followers and 20,000 followers, just assume that they've sent more connection requests.

 

So yeah, I think that there's like establishing your profile and putting, like, putting out your personal brand in a presentable way that looks credible. And then after that, it's more how you interact with people and what you post Like if you I know someone who has over 2 million followers on LinkedIn, and their posts get almost like I know them personally, their posts get almost no engagement. And they were telling me like they can't leverage their followers in any way. Like it doesn't really serve as an amazing way. Yeah, it has no meaning.

 

So you'd think someone would two point like, and there's like 2.5 million followers, you think they have like, everything set, but they're still figuring it out and not getting a lot of value from it. So yeah, I think just like seeing it, how you can help people deliver value, and it's how you interact with people that really counts at the end of the day, and what you have to offer?


Richard Walker 15:39 

Yeah, well, I love that actually gives me a lot of peace, because I don't send out connection requests every day, or even every week, I try to do it, according to how I meet people, when I meet people go to a conference, for example, have people on the podcast and I'm meeting people that way, of course. But I mean, I don't like the sales aspect. In fact, I get in mail sales requests all the time. And somebody was actually very clever recently. And I've read the entire message for once you and yourself by the way, this is how we connected because you reached out.

 

Your ears was very good. But theirs was very personalized. Like I loved your episode on The Customer Wins. And this message came across and it was specific, I'm not repeating exactly. And then they went in to say we represent a company with AI and we can help you build lead generation. And then my immediate thought was, oh, did your AI watch my episode and craft that message.


Matt McCoy 16:32 

Italy, I've got actually some really good reachouts that were super customized. And then their tool is creating customized messages on AI. And I love it. Like, personally, I like being sold to if it's a good sale. So yeah, I liked it. Like I was just like, this is actually a usable tool. Because it's so interesting. So yeah, no, I think I think people are people, right? Like, if you make someone laugh, you like spark something in someone, then there's nothing that's off limits. I just think people are like, so spammy. And they missed that they missed the mark on it. It's kind of a waste at that point.


Richard Walker 17:07 

Yeah, if I read a message, and somebody whose message is all about them, hey, Richard, I really want to connect with you because I have something to sell you and I want to make money. And I have no interest in that. Right? They're not really trying to help me, they're trying to help themselves. And they want me to be part of that helping them. And it's actually hard to craft messages that are, you know, two-way streets and that way. So that's why I like what you're saying build rapport, build relationship, be helpful, etc. You said it several times. Actually, that is where the value is. And it's true of networking in general, right?


Matt McCoy 17:40 

Totally. Yeah, I heard Gary Vaynerchuk saying the best way to build rapport with someone is to take very little of their time, and hopefully deliver something of value. So for me, like I do that with the podcast, but I just do that, in general, where if I'm first meeting someone, I never do a meeting, that's more than like, five minutes or 10 minutes. Just because I know people have lots on the go. And so I want to just be like as brief and like, I guess respectful of their time as possible.

 

So yeah, that's one hack, I've kind of found is like, have a set period of time doesn't like for me, it's five minutes, that might be too short, but just have like a set period of time. And like don't overindulge on the small talk with someone without like, being clear with your intentions and like saying exactly what they can expect. I feel like that's kind of a report build that I've always live by is like, Be brief. Be clear with what you're doing on a first interaction. And then if things go well, then you can obviously have future interactions that are a little more casual and engaging.


Richard Walker 18:44 

Well, there's something else in there, which is trust. If you do what you say you're gonna do, then you're trustworthy, right? I'm gonna do this, and then you did it. It's a simple way to build trust, because that's it's kind of trivial to do, hey, I want to meet and talk about this. We met and talked about this done. We did it. We didn't go off the deep end, although, let's talk about your podcast, because your podcast I think is really innovative. And I'm not trying to help you build a bunch of competitors. I love what you're doing with your podcast. Can you talk about it and tell us your strategy, what you're trying to accomplish? And kind of how this came about?


Matt McCoy 19:17 

Yeah, totally. So yeah, I guess I was always kind of on the hunt to have excuses to network and meet people. Like for myself. I've had a couple of exits from startups and kind of just in my like, networking era, I guess. So. Yeah, I've had different iterations of like podcasts, blogs, creating like free videos for people like just kind of finding any excuse to deliver value and have excuses to meet people and grow my network. And yeah, more recently, I landed on what we call the 60 Second Podcast.

 

So for us, it is basically exactly what it sounds like. We do 60 second interview. It takes five minutes of someone's time and we deliver a cool video do for them to use on LinkedIn. And yeah, I find that's kind of a good starting point to meet people. It works pretty well for us because we can meet people and also show what it's like to work with us, which is like super respectful of your time saying, well, like we do what we say we're going to do, and we deliver something of value that we may at least people, some people find a value, maybe not everyone. So yeah, that's, it's what we do with that 60 Second Podcast. And, yeah, I think it's a great, a great approach that we're having fun with.


Richard Walker 20:34 

Like I said, I think it's really innovative and unique. And I'll mention for everybody's benefit, I was on it. And I've already received my video. So by the time this podcast comes out, people have seen it. There was no sales pitch, Matt, you guys didn't even tell me what you do. We all you gave me a list of questions. I said, this is the question. I think I should answer. What do you think? And so we went through that I answered the question to two takes because the second was actually way better. And that was that? I mean, at the end, I'm like, well, where's the sales pitch? What do you guys do? Tell me?


Matt McCoy 21:06 

Yeah, it's, I guess, just kind of a way to really show that like, we're, you know, we're serious. When we say something like five minutes is five minutes, we'll respect that. And hey, we kind of assess it to like, if someone really did a great job on the video, and we look at their business, and after the fact, we're like, hey, you know, there might be some value here, then we might have another chat afterwards. And kind of just like, talk conversationally, like, hey, how do you like the experience? How do you like the video?

 

Like, is this something that's relevant for you, and then we kind of talked about the workflow that we do with others, like, it's very conversational, it's very like on the same team as them, and we, like, only want to help people we can actually help like, I've tried to force sales pitches early on, like, not necessarily with this service, but with others, where it's like, I want the sale so badly, so I'm pushing it. But now I don't really do that, like, now I find like, you're gonna have to be an assistant buyer to the person, you have to be on their team, it has to actually have results.

 

And like with our service, it's more of a long-term relationship. It's not super high cost. And so like, it really relies on that long-term relationship to be meaningful for either side. So yeah, just aged works really well, for us to do this. And yeah, you're right. We never sell anyone. And even afterwards, we never sell anyone, we just see if it's a good fit, or if it's not, depending on how it goes.


Richard Walker 22:27 

There's an old adage and salespeople buy from people they like, how do you like somebody, if you're just meeting them for the first time? If you haven't built rapport and trust? How do you like them enough to buy from them? What you're talking about is I'm going to build rapport with you, I'm gonna have some five minutes, 10 minutes with you to get to know you a little bit. We're going to talk about something we're going to connect on LinkedIn, we're going to cross-post, etc.

 

This is how I view my podcasts in some ways, like I get to meet you. And we get to talk about these things and build this rapport and this friendship. And one of the most amazing things happened, I went to a conference and I saw, like five people I've had on the podcast whom I've never met in person. And it was like a reunion. It was so nice. And you had this instant rapport with people, but whether it's a podcast or something else, I think your overall message is you got to build that rapport before you can ever offer the solution.


Matt McCoy 23:16 

Totally. Yeah, I think it's like, I don't know, like, my fiancé and I are looking for houses right now. And it's kind of like a realtor. Like I say, like, when we're looking for a realtor, I give them like a whole background on us. And every like the full scoop. And then I say like, hey, we're not necessarily going to like jump on anything, but we have very specific tastes and preferences. So like, if you happen to come across that then we love to go see it. So yeah, it's kind of like that.

 

And if they're immediately trying to like, they're sending me the three follow-up texts the same day trying to get me like trying to push me on their email is trying to push me there stuff. I'm just like, well, that's not a teammate in the buying process. I want someone who is doing the opposite. And then we met someone who literally the opposite they're just like, we had a house we saw and they're just like, to be honest, this is overpriced. Like these are all the issues with it, like based on what you're saying and even just myself because they also bought houses and like did rhinos and stuff like that?

 

So they basically talked us out of it. And I was just like that's like a true like buying partner and someone that I have this rapport and trust with so they took the build the relationship first and then you know, see if you can sell afterwards approach and probably a lifelong relationship now.


Richard Walker 24:28 

I love that be the buyers assistant, be on their side of the table. I love that man. That is so great. Let's go back to artificial intelligence. Your world is LinkedIn. So what is happening in LinkedIn with AI? What impact is AI having in the LinkedIn world?


Matt McCoy 24:43 

I think that was a lot. So for us, we try to do the AI stuff behind the scenes and then anything like in front, like front facing, I actually don't use any AI. So like, for example, sending connection requests to people. A lot of people just use those bots, they'll automatically send out a bunch of code actions are more like, I know I always do that by hand. So I kind of hand select to him reaching out to you. Likewise with like engaging with people's posts, I'm kind of finding selective people I think are interesting actually, do you post good content, connecting with them commenting on their posts?

 

And yeah, in terms of like, we do video, which is pretty soon will probably be AI because people just like us a us like a deep fake or just like these two, like I'm seeing what Google is doing with open AI is doing with video. So they might like crush us. But at least for now, we focus on video, so you can't really AI your face yet. So that's what I don't use AI for. But in terms of the back-end systems and stuff, I think there's like 95 steps in our entire flow. And I'd say like, at least 60% are done with AI in some way, shape, or form. So yeah, we use AI a lot on the project management side, helping him with editing videos. Yeah, helping with Yeah, pretty much like everything on the back end that we do is assisted in some way with AI or just really good technology that other companies have built.


Richard Walker 26:05 

Yeah, I think that's a smart approach to focus on how to create efficiency in your workflow, your process, but leave the authenticity to you, the human to be the front-facing thing. And I feel the same way, if I get all sorts of different requests from people, they're not the people I want to meet. It's actually rare that I see somebody want to connect with me whom I actually want to meet, and therefore I accept their requests. You know, many people want to sell me software services, everything. Like I don't care.


Matt McCoy 26:33 

Yeah. 100% Yeah, I think AI like a lot of people are using it for the front-facing stuff. Like content, like written content, emails, like interactions like that. But like, it's still so sauce when you do that, like, I feel like it's so obvious that it's almost like an instant report killer. So yeah, I don't know, I think AI everyone's using it now. So it's just like more of like, what's your AI strategy? How are you thinking about it? Some people I've seen like, they're all in on AI content.

 

And I'm just like, Well, I think AI content is kind of usually pretty trash. Sometimes it's helpful, though, comes up with ideas and stuff like that. But I think like, as soon as you break your authenticity, once you're kind of screwed with that person in that relationship. And at the end of the day, you're buying, like people always buy from people in a B2B setting. So yeah, I just tried to use tech to enable as much of the authenticity come out as possible.


Richard Walker 27:30 

Do you have a favorite AI tool you'd want to share with the audience?


Matt McCoy 27:34 

I mean, there's probably a few. This point I'm trying to think. I think in the video space, Opus AI is pretty good in terms of school. Yeah, in terms of like cutting out video. I'm sure you've experimented with it in like cutting up these episodes. So yeah, it's really good. Yeah, you'd actually have to have my co-founder on this show. He's the operations behind this. And everyone thinks the business is me. But he's probably three-quarters of it, because he does the brain work. I'm just kind of the people person people meet. But yeah, I think we have like 15 different tools.

 

Not all AI, but like 15 different tech tools, our tech stack right now. And yeah, he sends me a new AI tool probably every day. And I found one that was pretty cool. In that you can create a video of yourself, like let's say you use a video in sales to send like in sales emails, you can create, like your standard video that you want to send. And then you can start the video by saying hey, and then the person's name like, hey, Jessica, I create it. And then the rest could just be like, copy-paste it and you just like bulk, upload a spreadsheet with everyone's names.

 

And it changes your face and voice to say their name at the start of the video. And you bulk send it out. So basically, everyone thinks they just got a custom video from you. But you just create one video and then you bulk upload it. So I thought that was a pretty crazy tool that I'm sure people will get a lot of use out of.


Richard Walker 29:04 

I forgot the name of that one. Because I looked at that, and it's unreal. I mean, some of them are pretty obvious. They're AI, but many of them aren't. You're like, whoa, wait a minute, I just got a message directly to me. Yeah, it's pretty cool. I think there's gonna be a lot of stuff that gets automated in that way. And I'm a little afraid of the videos because of the deep fakes and the way that it can manipulate you in unusual in some ways. I mean, obviously you're trying to do it for yourself to clone yourself digitally. But I don't know there's a little bit of fear I have in terms of where that could lead.


Matt McCoy 29:41 

Totally. How about you? Do you use any AI tools right now that are like really lesser known?


Richard Walker 29:46 

Well, I look, I'll say one of my favorites is customGPT isn't chatGPT Yep. I love that I built one for this podcast actually. Because part of what I want to get out of the podcast is certain types of summaries like the formal name ones that were mentioned. So we can mention them on LinkedIn. So I'm like, tell me the formal names. But I built a custom GPT that does all the process steps I want. So all I do is paste in transcript and say go, and then it just outputs everything I need. So I love that.

 

And then the other one I like is Repurpose IO, which I'm not sure how AI it is. But for splicing up video and sharing the video, my team uses it. And it's such a great way to distribute and schedule out posts that you want to make. I mean, we're doing this for the podcast, because we're producing one-minute clips and all the episodes. So I find that one to be totally powerful and time-saving.


Matt McCoy 30:35 

Interesting. Yeah, I've got to look that up. That sounds really cool.


Richard Walker 30:39 

Yeah. I'm Matt. Man, I'm really enjoyed talking to you about all these things. And I'm sure I have a lot more questions on LinkedIn. But we'll have to wrap this up soon. And I want to ask you another totally different question. But before we go there, what is the best way for people to find and connect with you?


Matt McCoy 30:54 

LinkedIn is probably the best. Yeah, they could just go to my personal account. Matt McCoy. I'm sure there's a bunch of Matt McCoy's, but if there's some sort of link in the show notes or anywhere, oh, yeah, we'll definitely link to you. Cool. Yeah, just LinkedIn is great. I always stay active. As long as it's not like spam. I'll probably respond in some way. So yeah, that's a great place to reach me.


Richard Walker 31:15 

I'm sure they can find you through Jobby J. O, B, B Y.


Matt McCoy 31:20 

Yeah, they can find us there. We're kind of like doing a rebrand right now. So yeah, probably my personal page is like our website and like our main contact form at this point, so yeah, Jobby or my personal LinkedIn, either one would work.


Richard Walker 31:34 

Awesome. Do you want guests on your podcast? Do you want more people to do 60 Second Podcast with you?


Matt McCoy 31:40 

Totally. Yeah, it we interview people, like all kinds of people usually like business owners or business executives. Yeah. But we're open everything.


Richard Walker 31:48 

Awesome. All right. So reach out if you want to have your own one-minute, thought leadership question. All right, here comes my last question. Who has had the biggest impact on your leadership style and how you approach your role today?


Matt McCoy 32:00 

I think you'd have to be my mentor. His name's Neil Palmer. He was my mentor in university. So we were through a startup incubator, and he I guess he got assigned to us. So we didn't, we didn't pick them. But yeah, when we first met him, like my co-founder and I, at the time, it was pretty game-changing. Like it was probably one of the first people who really believed in us and believed in our service that we're offering. And, yeah, he's always been a steady figure for me in my life. And he's helped me through multiple businesses. So yeah, shout out to Neil Palmer. I'll send him this so you can check out this episode.


Richard Walker 32:34 

Nice Ironman I give so much thanks to my mentor. And several mentors I've had throughout my life. I think it's so important to have those types of people around you. So that's great to hear. For sure. All right. I want to give a huge thank you to Matt McCoy, CEO of Jobby for being on this episode of The Customer Wins.

 

Go check out Matt's website at joinjobby.com. And don't forget to check out Quik at quikforms.com where we make processing forms easy. I hope you enjoyed this discussion. We'll click the like button, share this with someone and subscribe to our channels for future episodes of The Customer Wins. Matt, thank you so much for joining me today.


Matt McCoy 33:09 

Thanks Rich. It was fun.


Outro 33:13 

Thanks for listening to The Customer Wins podcast. We'll see you again next time. And be sure to click Subscribe to get future episodes.

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