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![[Perspective Series] How Personality Coding Helps Businesses Increase Sales With Esther Wildenberg](https://static.wixstatic.com/media/7b6e99_b4959c916c494da69bbea8af45d155dc~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/7b6e99_b4959c916c494da69bbea8af45d155dc~mv2.webp)
![[Perspective Series] How Personality Coding Helps Businesses Increase Sales With Esther Wildenberg](https://static.wixstatic.com/media/7b6e99_b4959c916c494da69bbea8af45d155dc~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/7b6e99_b4959c916c494da69bbea8af45d155dc~mv2.webp)
[Perspective Series] How Personality Coding Helps Businesses Increase Sales With Esther Wildenberg
Discover how personality coding helps businesses understand customer buying behavior, tailor sales conversations, and build stronger relationships. Esther Wildenberg explains the B.A.N.K. framework, authentic communication, mentorship, and why human connection matters more as AI transforms the sales landscape.


Building Startup Success on Fundamentals With Brian Herr
In this episode of The Customer Wins, Richard Walker interviews Brian Herr, Founder and CEO of StartingBlocks and Managing Partner at HHI Advisory Group, about building successful startups in the AI era.


Empowering Customers and Innovating Forms With Richard Walker
In this episode of The Customer Wins, Richard Walker shares his perspective as CEO of Quik! on entrepreneurship, AI, and the future of forms.


Demystifying AI Adoption in Financial Services With Geoff Moore
In this episode of The Customer Wins, Richard Walker interviews Geoff Moore, Chief Information Officer at Valmark Financial Group, about practical AI adoption in financial services.


Redefining Financial Planning for the Next Generation With Dennis Moore
In this episode of The Customer Wins, Richard Walker interviews Dennis J. Moore, CEO of the Financial Planning Association, about strengthening the financial planning profession through leadership, education, and human connection.


Building Trustworthy Brands in an AI World With Sasha Strauss
In this episode of The Customer Wins, Richard Walker interviews Sasha Strauss, Founder and Chief Brand Officer of Innovation Protocol, about building trusted brands in the age of AI.


Building the Future of Private Markets Technology With Gareth Lewis
In this episode of The Customer Wins, Richard Walker interviews Gareth Lewis, Chief Business Officer at Helm, about transforming private markets infrastructure through customer-focused technology.


Customer Experience, AI, and Cloud Security With Mikhail Ruchkin
In this episode of The Customer Wins, Richard Walker interviews Mikhail Ruchkin, CEO of Innovative Digital Transformation, about building customer trust through cloud technology, AI, and cybersecurity.


Transforming IT Buying: Authentic Matches With Tonya Turrell
In this episode of The Customer Wins, Richard Walker interviews Tonya Turrell, Founder and CEO of TechnologyMatch, about transforming B2B technology buying through buyer-driven connections and AI.


Building Trust-Driven Tech Partnerships With Brian Hyman
In this episode of The Customer Wins, Richard Walker interviews Brian Hyman, Founder and CEO of High Meadow Solutions, about building trust-driven customer experiences through culture and technology. Brian discusses creating a unified advisor experience, implementing AI responsibly to improve productivity, and why CRM platforms remain critical for maintaining data quality, operational structure, and long-term business growth.
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