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Delivering an Experience: A Custom Tailor’s Tips With Rocky Chugani

Mamal Amini

Rocky Chugani is the Owner and Designer of Rocky's Custom Clothes. He is an expert tailor specializing in custom-made, bespoke garments for the individual. Rocky's clients include renowned Hollywood celebrities such as Steve Harvey, Jay Leno, Jeff Probst, Maurice Chestnut, and many more. For the past 35 years, he has strived to maintain the highest standards in custom clothing, comparable to designers such as Zegna, Armani, and Karuna Khaitan.

Here’s a glimpse of what you’ll learn:

  • Rocky Chugani explains how Rocky's Custom Clothes helps people

  • How your dressing translates to clients

  • Why wear custom-made, bespoke clothes?

  • Tricks and techniques for delivering affordable quality products

  • Different ways for delivering customer satisfaction

  • How does Rocky's Custom Clothes hire and maintain talent?

  • Rocky discusses how AI impacts a tailoring business

  • Fashion trends in the financial industry

In this episode…

Your appearance speaks volumes about your professionalism and expertise. Whether you're meeting with clients, networking with industry peers, or presenting in front of a room full of people, you want to look your best. When you look good, you feel good, and this boost in confidence can help you deliver more value to your clients.

It's no secret that successful professionals always put their best foot forward, and looking sharp is a crucial part of that strategy. Rocky Chugani says that professionals always look their best by investing in custom-made, bespoke garments from expert tailors. These skilled experts specialize in creating unique pieces that fit their bodies perfectly and accentuate their best features. By investing in your appearance, you're investing in your ability to deliver more value to your clients.

In this episode of The Customer Wins, Richard Walker sits down with Rocky Chugani, Owner and Designer of Rocky's Custom Clothes, to discuss how dressing translates to service. Rocky explains how Rocky's Custom Clothes helps people, why choose custom-made clothes, tricks and techniques for delivering affordable quality products, and the fashion trends in the financial industry.

Resources mentioned in this episode:

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Episode Transcript:

Intro 0:02

Welcome to The Customer Wins podcast where business leaders discuss their secrets and techniques for helping their customers succeed and in turn grow their business.

Richard Walker 0:16

Hi, I'm Rich Walker, the host of The Customer Wins where I talk to business leaders about how they help their customers win and how their focus on customer experience leads to growth. Some of our past guests have included as Adam Isrow, the president of Wolf Urban Management in Los Angeles and Mike Row CRO of Future Capital. Today I'm speaking with Rocky Chugani, the founder and head designer of Rocky's Custom Clothes, and today's episode is brought to you by Quik! the leader in enterprise forms processing. When your business relies upon processing forms, don't waste your team's valuable time reviewing the forms. Instead, get Quik! using our Form Xtract API, simply submit your completed forms and get back clean, context-rich data that's 99.9% accurate, visit to get started. Now before I introduce today's guest, I have to give a really big thank you to Jonathan Miller, CEO of Parsonex. for introducing me to Rocky. Go check out Parsonex website at Okay, I'm really excited to talk to Rocky. Rocky Chugani is the founder and head designer of Rocky's Custom clothes based out of Los Angeles, California since 1997. Rocky specializes in creating custom-made bespoke garments for the individual. His clients include some really well-known Hollywood celebrities like Steve Harvey, Jay Leno, Jeff Probst, Maurice Chestnut, and so many more. He started in the custom clothing industry in Hong Kong in 1989 as an 18-year-old apprentice, and has traveled extensively Africa, Asia, Europe and America's perfecting his craft while gaining clients worldwide in his custom clothing career for the past 35 years. Rocky has strived to maintain the highest standards and custom clothing for men and women and the garments can be compared to the highest-end designers in the likeness of Zegna. I'm not sure I'm saying that right, Armani, is it Khaitan? I'm not a fashion guy. And even more for a fraction of the price. His mission is to provide the absolute highest quality custom clothing at less than ready-made prices. Rocky, welcome to The Customer Wins.

Rocky Chugani 2:26

Thank you, Mr. Walker, it's a privilege and an honor to be on your podcast.

Richard Walker 2:30

Well, I'm so excited to talk to you. And if you haven't heard our podcast before, I talked with leaders about what they're doing to help their customers win, how they built and deliver a great customer experience and the challenges to growing their own company. Rocky, I want to understand your business a little bit better. How does your company help people?

Rocky Chugani 2:46

I mean, going with the philosophy of the podcast, right? The customer has to win when he gets value. So that's our idea that when we started our business, when we have been proceeding with our details, is to make sure that whether it's the pricing quality, that we provide a value to the client, which they cannot get at other places. So the idea is to get a custom-made suit for less than what or close to what they pay in a ready-made market. But it's better to them. It's made for them. It's right for them.

Richard Walker 3:18

All right. So look, I will come clean. I'm not a fashion guy. And I like looking good when somebody shows me how to look good. And I've worn suits. I mean, I worked at Arthur Andersen and I wear Brooks Brothers, etc. But when you talk about value, is it somebody else's perception of me wearing a suit? Is it how I feel in the suit? What do you think the value translates to the suit?

Rocky Chugani 3:39

I mean, it's definitely a combination, right? I mean, if you think about it, that a person is confident on its own right, confidence comes from a person inside. But the outside helps like say if you are dressed up for the occasion, the confidence pops up more from the inside. That's my opinion to it. So if I'm wearing a well-fitted suit, and I'm walking into a meeting, I walk differently, I feel than say if suppose I'm wearing a pair of jeans, nothing wrong in the jeans, but it's just the way a person feels and walks when the clothes are fitting, right looking right on them. It just gives that whole inside aura coming out of you.

Richard Walker 4:21

Yeah, no, you're so right about that. Because I mean, look, here's an extreme example on your wedding day, you always get dressed up super nice, right? And you feel so much better. You feel like you're on top of the world. And on top of that, I mean, of course you're seeing your bride or your spouse but so that makes total sense to me. You sell more than suits, though, right?

Rocky Chugani 4:43

Yeah, we do a full array we do anything custom, basically related to casual, semi casual, in a sense. So we do custom suits, we do beautiful sport jacket, custom shirts, we do, of course the accessories going along with it, and then the wedding outfits to touch Tito's to dinner jackets and all other fun stuff.

Richard Walker 5:03

Okay, so give me your opinion on this. My mentor said to me, if you buy a suit that's trendy, and people might comment on it, and it looks good for the year or so that it's in fashion, but if you buy a suit that's conservative, people won't comment on it. And it'll last a long time. What do you think people should be looking for the comments or not the comments?

Rocky Chugani 5:23

I'm gonna say, again, it depends on the person, the whole idea of a custom-made clothing or a designer, if you go to person who is helping you design your wardrobe, is to understand what you want to accomplish with your wardrobe. So I have clients who want to be flashy, I have ministers of churches, who suits need to make a statement. And on the other hand, I have customers who want to be in the background, but the suit should show that it's a quality suit, without even a person coming close to them. So a beautiful fabric, a fabric which has a sheen, not a shine, but a sheen, will make that happen. A buttonhole color difference on a lapel will make that suit look more custom as opposed to a suit picked up from Macy's.

Richard Walker 6:15

Right, right. Okay. So really, it is about the person's personality, then?

Rocky Chugani 6:20

Oh, definitely. It's a fully bespoke. Bespoke, in our word is made for a person by a person. That's the definition, right? So the idea is that what does the person want to portray with their wardrobe, but how they dress up or the event they are going to?

Richard Walker 6:37

Okay, so explain to me then, is it the same amount of effort to build a bespoke clothing item on the suit or something? Whether somebody wants to be flashy or not flashy? I mean, how much effort do you have to put into this to make it happen for them?

Rocky Chugani 6:53

See, it depends, of course, there is typically if suppose a person has a much flashier nature, like, that have some Hollywood stars who will want their suits to be completely different. Or, as I mentioned, ministers in some churches, they're sort of course takes a little more work, because there may be some extra features in there, which are to create or the design factor, even sometimes, you know, because we're using two to three different fabrics to create that, of course, takes more effort. So no doubt. But that's the fun part. Sometimes, because a new creation.

Richard Walker 7:28

So part of the reason I'm asking this question is Rocky is a lot of my audience are financial advisors, their financial professionals, and oftentimes, they want to offer bespoke solutions for their clients, especially high net worth individuals. And they look at technology, they look at process, they look at their team members for how they can deliver on that. And sometimes they'd have to charge more for, of course, and I hear what you're doing. And if everything is tailored and custom, and you're doing it for lower prices than big brand names, how are you accomplishing that? What are some of the tricks and techniques you could offer?

Rocky Chugani 8:02

I mean, as of course, my career actually started me in Hong Kong. So that's where I have opened my production facility. So the idea is that Hong Kong being it's a duty-free city. So basically, we can import anything from anywhere around the world to Hong Kong without paying any custom duties, or export out of it. So it's a in and out country. So our production facility is based out there. Labor cost is little bit cheaper than here as expected. So we can create a custom-made garment for lesser prices than many times what we could create here. We have local tailors. We have our showroom, we have tailors here who do the other stuff, which we need to do once the garment is ready. But the basic construction, which is more labor intensive, we do in our Hong Kong office. So that brings our cost factor lower. It's our own production line. We have tailors who are working for us, we don't contract outside, we buy our own fabrics. So we have contracts with Loro Piana, we have contracts with Zania, we have contracts with door mail. So these are high-end manufacturers of fabrics from Europe, which we buy fabrics directly from. So automatically, just like in any business, when you're buying direct and you're buying in a decent quantity, you get a better pricing. And that's what we can offer to our client in the retail side, giving them that benefit that value and making the customer win.

Richard Walker 9:30

So you guys are vertically integrated in the sense that you're controlling all the different aspects you have influence and control over all the aspects of your product quality, and therefore you're managing costs and you're managing delivery and speed. Right.

Rocky Chugani 9:43

Definitely. I think that would answer that.

Richard Walker 9:46

Awesome. No, I think it's really good to think that way because a lot of the customers I work with, they ask should I buy something off the shelf? Should I build my own solution? And how do I bring them all together? And it's an age-old question. It's one you've answered for your business that allows you to have this efficiency, but also this high-end output and creation at the end of it that satisfies people.

Rocky Chugani 10:07

Yeah, that makes it happen.

Richard Walker 10:11

So let me ask a totally different perspective. Because when I think about customer experience, it's not just the end result of having the suit, right. So what happens when somebody contacts you for the first time? How do you create an experience where they say, I want to work with Rocky, and I want the output of his results?

Rocky Chugani 10:28

Exactly. Now, what we do is, and that's what I actually train my staff, my sales professionals, that we need to learn to listen to our client. And that's the hardest part sometimes, because once we have been in the line for a long time, somehow we feel that we know exactly what the customer wants. So the idea is when a client walks in, and suppose and there are different kinds of clients, right? There are clients who know exactly what they want. I have a client comes in, I'm looking for a purple suit for this outfit. Sure. But on the same hand, there are other clients who are coming in that, okay, I need a wardrobe redesign. I have just gotten a new place. I'm now this company, I'm working here. And I need to look the part. So this is what I need. Tell us what. So there's two kinds of people, right, one person who knows exactly what they want, and then we just hear what they want. We try to create that. And if suppose there is something completely weird that the purple suit with a pink lapel, we will of course, try to say hey, are you sure right? But on the same hand. So the other hand, most of our customers would be like your financial professionals, we do a lot of work with Morgan Stanley's and at Barneys kind of the typical brokerage companies Chase, our typical business suit wearers. So when they come in, they are looking, of course, to portray their business with what they wear. So they may not want the bold colors. But on the same hand, if their client is the upper echelon of the society, they want their suit to make that statement, they want the suit to look good and hang good on them as well, while they are going to a client's appointment. So we automatically addressed that we kind of did as fabrics which work better for different physiques, for example. So a person who is bigger a person who is a smaller frame may want a much more tapered of a feel. So there's a fabric, which will have more stretch factor to it, which will help that.

Richard Walker 12:28

Right. So I remember that in the 90s when I was buying suits, because I really haven't had much suits since then. But I found that I was a better fit with Armani than Hugo Boss, Hugo Boss was brodder on the shoulder than I was, I tend to be tall and slender. So Armani was a better fit. I mean, a custom fit would have been really nice, though.

Rocky Chugani 12:48

There we go. We got to get you started on that soon now, here.

Richard Walker 12:51

We'll work on it for sure. So let me ask another kind of insight here. It's really, really hard to listen to customers. I mean, you kind of stated that. What do you think are the techniques to really ensure that you're listening to a customer?

Rocky Chugani 13:03

I mean, would you say it's a technique? It's just basically. And I noticed that myself, right, sometimes before a question is placed to me, I kind of know the answer sometimes, because again, being in the line for 35 years, but I think that makes it more disrespectful to the client, right? Because if he hasn't asked the question, and if I answer his question, he's feeling the other person is not listening. So the idea is that, yes, we have to spend more time even though, we're all busy, right? We are all running around doing 20 things at one time. But the idea and that's what I tried to train myself and then try to train my staff as well, that let the person complete their whole thing like, instead of just coming up with what you think they want, let them complete their thought process. They are here for a reason, they want to tell you what they want. And that's what makes them feel good, because that's what they want. And once we hear them out, and we provide them the solution, it becomes their thought process that it becomes this is what I wanted. This is not what Rocky's Custom Clothes wanted to sell to me. This is actually what I came here to buy. Because if suppose we sell them what we wanted to sell them, even though it may have been the same product, if it doesn't come from the client's heart that this is what they wanted, they may feel at the end of the process, that hey, I bought it but did I really want this or not? We don't want that process to come in ever. So listening is basically keeping our ears open and then let the person talk.

Richard Walker 14:42

So I mean, that's hard for people to shut up long enough to listen to the person actually say what they want to say. But there's another aspect to this. And by the way, I mean, I love this style of communication. I love trying to really understand what people want. I think there's another aspect to this, which is even if you listen you may not have heard the reality of what they're trying to get to, maybe they can't articulate it. And maybe you have to, I don't know, explore with them. So do you guys do that? Do you help them think through their challenges?

Rocky Chugani 15:11

Definitely, I mean, see, like, for example, a client comes in, and I was taking a purple suit example, which is the weirdest, like a color for a typical men's suit, right. But if a person comes up with something of a color, we don't say that that's bad on you, we would actually put a purple fabric in front of them. But then we would suggest, instead of going a bright purple, how about going a black suit with a purple hint to it, or a blue suit with a purple stripe to it. So basically, we still want to honor his request, but also try to take him towards a way where we feel that he may get more use out of the same outfit, and still get the purple in, for example. So and then there is the client who wants that color, because for example, he may be belonging to a fraternity, which means that it may be a company color, which they want to portray in a company party. So we have to understand that and we have to listen to that. And then I may have lost the question or answer. But that's how we kind of...

Richard Walker 16:14

No, this is really, really good, because you are the expert, right? And people should be coming to you because you're the expert, and they should seek out your guidance and advice. So when you have a new salesperson or a new person in your floor working, how do you help them, I don't know, build the confidence to be the expert, and then be the guide for that customer who's coming in.

Rocky Chugani 16:32

I mean, anybody whom we hire, to perhaps get in this line of work, pretty much, it's about a year to two years of pretty much as an apprentice. So basically the person kind of shadows. So we kind of like whenever I'm dealing with a client, he is there or she is there to help with the process, pull up the fabrics and do that. But being hearing what words we are using, what the terminology, the fabric qualities, what to recommend to who. So it's basically to learn on the job, right. And then at the same time, we are training them how to take measurements, how to foresee what problem, the tailoring aspect would create on each person, because the whole idea of a bespoke garment is that the suit is being made for that person. So if a person has a hunchback, or if a person has a sloping shoulder, those things need to be addressed and the cutter or the tailor needs to know about those things. So the training is very, it's actually sometimes I feel harder than going to school, because a person has to be intuitive to learn all. And it's a process. And that's why it's harder, in a sense, but it's rewarding. Thankfully, it works out.

Richard Walker 17:53

And I bet the people that you bring on board are people who really, really love people, they enjoy working that closely.

Rocky Chugani 17:59

They have to, the whole idea is that they have to be as, I think in any business, you want a person to be able to hear we were just talking about it. So the person has to be able to hear what the other person wants, which is the most hardest these days, and then provide the solution to it. I mean, brings me to an interesting thing, which, not too many people know. But if you think about it, all our bodies are not symmetrical, pretty much right? Because we measure people, right? So 98% of people, one shoulder is lower than the other. And so we have like literally tailoring devices, which measures like, like Home Depot stuff, almost. But it's a tailoring device, which measures the shoulder slope. And so we kind of go to that much detail that if suppose a person one right shoulder is quarter inch, half inch, lower than the jacket shoulder has to be adjusted according. And that's where custom-made comes in. Because when you talk about Armani, you were talking about in Google boss, you were talking about those suits or card for, a size 40 is cut for a person who has a chest of 40 stomach this waist of this, and it has to fit everybody who isn't that size, right? Little alterations are done. But typically that has to fit everybody. In our case, it's not based on that. Our case is not just measurements, it's actually based on their posture if the person back is little more curved, but the person's walks a little differently talks, so it's cut for that person. So a suit when it's made for a person with the same 40, 30 to 36 will not fit the other 40, 30 to 36 because this has been cut for this one person individual. And that's how that person feels good. Like when you put a jacket on, or a shirt on which is made to those kinds of specifications. The jacket, the shirt moves with you, you don't feel like after you get back from work, hey, I need to get out of this right now. Yes, I do want to get out of it. But I'm comfortable. I don't mind sitting in it and chatting with my family for a few minutes. It doesn't matter. I don't need to get out of it. It's not like it's a uniform.

Richard Walker 20:12

Right. And Rocky, I love the fact that you had these details that you thought about these details, you're aware of it because this is really I think, what builds expertise and enables you to do what you do. I also want to comment on something else that I want to articulate. I haven't actually talked about this as a fundamental, but I think one of the fundamentals you're expressing to create a great customer experience is that you actually have to love your customer, you have to love what the outcome is right.

Rocky Chugani 20:38

No doubt about it. You know, our mission statement actually is literally that a client step of ultimate confidence in a Rocky's outfit, is the true expression of joy. Literally, I kind of live by that. I even say that, like when I started in the beginning of this line of work, I used to always tell my clients, if you're not happy with the final outcome, if you said, hey, this suit is exactly not what you wanted. Okay, don't pay me for it. It's okay. Thankfully, we have enough, our idea is our client has to be happy with the result. And that's how thankfully we have grown to where we are at 30-plus years of doing what we are doing.

Richard Walker 21:21

Yeah, I mean, you're there by no mistake, you've done this with the right principles, and I value that too. In our company, I like to tell customers and I don't like it to be lip service, I like to tell them, we don't have unhappy customers. I'm not here to make a sale, I'm here to add value. I'm here to make sure this is the right solution. So therefore, I feel like my job is to help you make a high-quality decision about whether we're the right solution for your needs.

Rocky Chugani 21:47

Makes total sense.

Richard Walker 21:48

Yeah. Let me ask you a totally different line of question. I talked to a lot of people in technology, and emerging things that are happening. So one of the hot topics in my world is artificial intelligence. And I don't know how it might impact a clothing store and the clothing community. So I'm just curious, how do you see artificial intelligence or AI impacting you and your customer experience?

Rocky Chugani 22:11

Just like anything we are playing with, actually, we are trying to develop an app, where a person could take measurements based on their phone, basically, they have to wear some kind of tight clothing, and stand in front of their phone cameras. And the camera, the phone takes all these different images, which is processed using AI technology, giving us the measurements we need. It works good to a certain extent for certain people. But the main thing which is still causing problems is that when a person does it in their home environment, it's not a lab setting. So the lighting makes a difference. Small things like that, which make a difference, and you don't get the exact what you want. Now, does it create a better garment than already made? Sure, but it doesn't make it perfect yet. But I think this project is evolving so fast. I'm not from a technology background. But it's moving so fast, that I think it's coming up pretty soon that will make it happen. Now, I always have prided myself being the old-fashioned tailor business, meaning to say that, our old-fashioned tailor is where you go, you feel the fabric, you touch the fabric, you meet the tailor the tailor measures you, and makes the suit for you. It's that typical Savile Row experience, which people used to go all the way to London to get their suits made. So we have always tried. And that was our original concept that when a client walks into our showroom, to give them that Savile Row experience, of course, the AI is a completely different side of it. But we have to move with technology, we have to move with what today's crowd wants, today's client wants to shop Berlin at midnight, on their phones and on the iPad. And of course that we cannot provide that, without using AI or without using technology.

Richard Walker 22:49

So do you feel that, I mean, in part, you're listening to the customer and their desires for this. But do you think this will open up your business to more international sales or global sales?

Rocky Chugani 24:25

I used to do a lot of international sales honestly, we used to actually do trunk shows a lot in Germany, mostly. But there's so much business here in the US that we kind of like we concentrated our business here, which has been good for us. We kind of said okay, this is our market, we're gonna appeal because it's harder to say this, but it's true that fashions in Europe are slightly different than here. The fit is slightly different than here than there right things change. And we kind of even like I mean, we can even go state by state like we child, we do a lot of trunk shows. And we do trunk shows in Georgia, Tennessee, and next week, I'm in North Carolina, Florida. So different states, different cities have different ways of what people wear. I mean, I'll tell you even an example. So New York being one state, what we sell in Manhattan, and what we sell in Rochester, which is upstate New York is so much different in fabrics. And the way the feel is the way the look, is it just two different cities and two different ways people wear clothes. Wow. So we have to be ready to do that as well, if we are going more towards international sales and all of that.

Richard Walker 25:43

Okay, so let me ask you a question that would be impossible for me to answer. I'm not sure you can answer it. But you're in this business. I want to ask it. Do you know trends in the financial services world for colors or suit types or colors or anything that you could prognosticate on and say, what's the next season look like for us?

Rocky Chugani 26:01

Here we go. So do you remember, of course, everybody knows that movie Wall Street, right? It made these shirts popular, which were with white collars and cuff, Michael Douglas wore them. And then Michael Douglas made it even more popular by making the shirts actually horizontal stripes. So usually a striped shirt, it's vertical. Uh huh. In that movie, he brought the shirts out where the shirts were actually horizontal stripes. And he was wearing a white collar and cuff and it became known as The Wall Street shirt. So yes, as far as trends for Wall Street or for brokerage companies, they do change. But the one thing which always remains there is dark colors. We kind of know that, right? Blues, grays, blacks are always the go-to colors for the financial world because it brings confidence in the person. During COVID, a lot of things change for all of us, whether it's financial world or something, and everybody kind of especially the financial world, I felt moved to more bolder shirts, and a small jacket. Because originally everybody, you go to a brokerage company, everybody was in a suit, except on a Friday. But usually everybody was in a suit. With COVID, everything changed because all the meetings were zoom calls and all they still wanted to be dressed up. They were not as much in T-shirts. Still, you knew a client, but a nice dress shirt with some pop to it. And a nice bow jacket on top with a little plaid to it. No ties have become kind of everyday thing right now, ties are not as needed. So the trend has changed already towards people are very well accepting a sport jacket and a shirt for a business meeting. Even casual pants like Lululemon pants kind of things have become the thing right now with a nice bow jacket. So that's where the trends have gone to. And I mean, you are the financial people. And one thing which we have realized, when God forbid a recession happens, financial people start wearing suits more. Is that true? It's the reverse. Because what happens is before when everything is going well, well, well, the proof is in the pudding, right? The market is going up, I don't need to be in a suit. I'm doing what I'm doing. And things are going well. Less need to impress. Exactly. Once things go a little bit south, and we have seen this throughout our 30 years of career when things go south, people start wearing more suits because now they have to actually dress for the occasion, dress for the meeting and say okay, I need to be ready for what I'm going to show up as and what I have to show to this client of mine. So based on that, and now you guys know better when that's going to happen. But that's the projection which we all know will happen at a certain point.

Richard Walker 29:03

So go to Rocky's now invest in your suits now because the recession may be coming.

Rocky Chugani 29:09

I don't know, we don't need to promote that way, I guess, right.

Richard Walker 29:12

Yeah, no, that's really fascinating. Oh, man. It's interesting. I mean, I come from financial services. I worked at Arthur Andersen we wore suits all the time. So I was always into dark colors. And part of me were last couple of years. I've worn my sport jacket, my blazer with light colors. I have a baby blue one. I get so many compliments from doing that because I'm standing out away from everybody else, I guess. And it's just a rare color that you see. So yeah, it's really fascinating.

Rocky Chugani 29:40

Exactly. I mean, the idea exactly and especially also the states you are living in, you're in Texas, you're in California. The weather promotes it to where you can wear a nice light jacket. Especially almost all year round in cities like that. And it does make a statement. The idea is and since things have become little more casual, no ties, it's well more much more accepted now. I mean, you remember the IBM days if you think about it, IBM used to be white shirt. Like they wouldn't allow any other shirt of any employee wearing any other shirt than a white shirt. Everything changed. When Mr. Bill Gates showed up for meetings with khaki pair of pants and denim shirt.

Richard Walker 30:23

Yeah, my mentor was an IBM guy in the 60s 70s 80s. And one time he went out and bought a beautiful brown suit wore it once and was told never to wear it again. Exactly, exactly. Yeah, Rocky, this has been so fascinating to talk to you about clothing and fashion, and really the customer experience that you're learning from and growing with. So I'm gonna have to wrap this up. But before I ask my last question, what's the best way for people to find you and connect with you?

Rocky Chugani 30:53

I mean, of course, our website is always there. It's, which will give us the insight of where we are and where we go. They can fill out our information from there, they can call our office always, our telephone number is 1866 suit guy, which is Suit Guy. And we can take their information down, we do travel a lot. So it's not like we are US-wide. So if a person is in Texas, Louisiana, New York doesn't matter. As soon as they give us their information, we keep them posted of our next trunk show in their area. And then of course, we have our showroom, which is open Monday through Saturday, here in Southern California and Los Angeles. So most welcome to visit us here as well.

Richard Walker 31:37

Describe to me a trunk show, is it part of an exposition Are you going into some kind of fair.

Rocky Chugani 31:42

What we do is basically we will take a nice meeting room and Marriott or our hotel in the main cities, and we set it up just like our showroom, have our samples there, we would have us there to guide our clients to pull out what they want. So basically, we are there, it's a sales-strong show. So they will come in, we do take appointments, and they would come in and automatically do the same process just in their city. And then we ship their suits out to you. We use FedEx then to them. And so any city which we go to, we frequent that pretty much every four months or every year, we go three times a year to New York to Washington, DC, Maryland, all of these different states.

Richard Walker 32:26

All right, I got to figure out how to get you into Austin, Texas. Silicon Valley is moving here. There's a lot of people who need suits.

Rocky Chugani 32:32

I agree to that. We are in Dallas in Houston, often, we do work, actually, I'm in Austin, once a year. Do a little work with a couple of you the car dealerships there. So yes, we would love that.

Richard Walker 32:43

Nice, nice. Alright, here comes my last question, who has had the biggest impact on the growth of your business?

Rocky Chugani 32:49

I mean, it's been a lot of people right over time, or 30 years or something like that. But I think one of the major insights was that I met a client of mine, his pastor, John Jenkins, out of Maryland, he has one of the biggest I would call it a mega church in Maryland. And once I was introduced to him by another client of mine, of course, Pastor Arsh. And he has opened me to that side of the world, basically, where I was able to meet not only his friends and his followers, but he was able to guide me to take me to places where I was able to meet a lot more clients through him and get to where we need to.

Richard Walker 33:38

Oh, that is awesome. That is awesome. There's nothing better than the network. But more importantly, you're delivering value. That's what made people want to keep talking to you and refer you out. Right.

Rocky Chugani 33:49

Thank you. Thank you, Mr. Walker. Definitely I agree to that.

Richard Walker 33:53

All right, I want to give a big thank you to Rocky Chugani of Rocky's Custom Clothes for being on this episode of The Customer Wins. Go check out Rocky's website, it's, it's really not hard to find. And don't forget to check out Quik! at where we make processing forms easy. I hope you've enjoyed this discussion will click the like button, share this with someone and subscribe to our channels for future episodes of The Customer Wins. Thank you for joining me today, Rocky.

Rocky Chugani 34:20

Thank you again. Thank you for having me on.

Outro 34:24

Thanks for listening to The Customer Wins podcast. We'll see you again next time and be sure to click subscribe to get future episodes.


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